POPPI - FUTURE OF SODA

“poppi cemented its place in the playbooks with its first-ever national commercial, airing during Super Bowl LVIII on CBS, on February 11, 2024. “The Future of Soda is Now” was the most watched ad of the Super Bowl, reaching 29.1 million households. The commercial aimed to redefine soda and invite consumers to reimagine a healthier way to enjoy soda.”

We created an ad that introduced the world to poppi, a change-maker and challenger in soda. We had no idea the commercial would be aired during the superbowl until three days before the game. We worried that because the spot featured no celebrities, no fanfare, and no fireworks, it may not perform. However, due to it’s straight-forward messaging, it’s modern aesthetic, and production design, we showed 29.1 million people that poppi was a player in the soda category that couldn’t be ignored.