PLANNED PARENTHOOD - ROE V. WADE

With the Supreme Court’s abortion rights decision fast approaching, Planned Parenthood wanted to inspire Americans to mobilize. Then, the Supreme Court’s decision leaked with majority voting for Roe V. Wade to be overturned.

To combat the gut-wrenching decision, we responded to the Supreme Court in a spot that visualized the ruling as a “dark storm” making its way across America. Voiced by Natasha Rothwell, this was a rally cry encouraging all to fight to restore reproductive freedom for all, because “together we are a force of nature.” 

This one was big on twitter, in real life, and in all the usual trades — ADWEEK // AdAge // The Drum