LOGITECH - ALYSON FELIX

Any attempt to describe Allyson Felix’s accomplishments would be an understatement. 

Allyson is a decorated track and field sprinter, an entrepreneur, a mother, an advocate for mothers on and off the track, a five-time recipient of the Jesse Owens Award, a record-setting winner of six Olympic gold medals, and the most awarded athlete in track.

She is also an embodiment of the Defy Logic ethos, turning old logic on its head and carving her own path in the world, all while empowering others to do the same for themselves.

In short we wanted to announce the partnership and show how Allyson Felix is defining a new logic, without feeling cliche or leaning into sports/tech tropes. We kicked off with a 2 minute documentary and :30s TVC.

AdAge and a few other publications outside of trades wrote about it.