DOVE MEN+CARE - DEAR FUTURE MEN

Dove Men+Care wanted to show "care as the best of a man" at a time when modern masculinity was under a (well deserved) microscope.

Dear Future Men is the construct that allows men to break the cycle of toxic masculinity. From Fargo to Seattle, Santa Fe to Boston, and everywhere in between, me and a small crew took to the streets of America to find and interview real men.

After 26 days of shooting and 62 hours of footage we created a 90 second spot that went live a year later in Japan. Just Japan.

I was fortunate enough to concept, lead, and direct all of the creative.