DOVE MEN+CARE - DEAR FUTURE DADS

For Father’s Day (2018) Dove Men+Care wanted to create a campaign that didn't stereotype fathers as being feckless and disconnected from the family, but rather, showed them as attentive caregivers.

We used “Dear Future Dads” as a platform to support paid paternity leave and prompt a much-needed open dialogue. We kicked off with a short film that asked real dads for their take on the importance of fatherhood and being present.

I was fortunate enough to concept, lead, and direct all of the creative.

AdAge wrote a thing about it.

There’s more about it here.

And, we got some hardware —
Best Consumer Brand in the Shorty Social Goods Awards
Webby for Good. People’s choice in Advertising, Media, and PR: Corporate Social Responsibility Campaign.