CHEVY - EVERYWHERE

Chevrolet has been and will always be a celebration of things that make America, America. Its innovation, its communities, and its electrifying attitude towards life. Chevy EV’s weren’t built for just some people, they were built for everyone. EVERYONE’S CHEVY is an invitation to the world that no matter who you are, where you live, what you look like, or what drives you, Chevy EVs are an electric vehicle for all.

While McCann owns the account, they brought us in to build the platform for Electric Vehicles, in a way that felt modern, approachable and inclusive. The spot simply brought everyone together by showing the one thing that unites us is singing in a car. With Fleetwood Mac’s Everywhere as the song, we were able to get people at home to sing-along begrudgingly when the ad ran.

Because of the commercial “Everywhere” reached top of charts for the first time since the 80s.

AdAge wrote about the partnership and the brand platform.