BUSHMILLS - RED. SET. GO.

With a pack of 16 real Irish red heads running fearlessly through the streets of Belfast, Red Bush's Red. Set. Go. reflects the feeling of drinking Bushmills Red Bush straight. 

While other whiskey brands show Ireland as a caricature of itself with rolling green hills, tweed suits, and whiskey barrels, Red Bush's Red.Set.Go. shows the Ireland unseen, the rough, tough, gritty side, the real Ireland. 

From inception to execution and everything in between I was lucky enough to be the Creative Lead on the account.

In three months we went from pitching for a TVC to becoming Creative AOR.

After the TVC launched we took the band that soundtracked the spot brought them on tour, and created a Docu-series with VICE’S Noisey called Hey Punk!.

The Drum wrote a thing about it.